Month: November 2019

The people’s logo

I remember, late in 2017, BMW announcing they were having the Mini (I refuse to write it in capitals, like BMW insist on) logo redrawn in a fashionable ‘flat’ style. Given how I like design that has been stripped back, shorn of unnecessary decoration, it certainly sounded interesting – albeit I couldn’t see how it …

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Land Rover Defender

On the offensive

Often, you can over-think design. Look at four automotive icons that have been relaunched this century; the Mini, FIAT 500, two versions of the Ford Mustang, and now the Land Rover Defender. The 500 and Mustangs are exactly what ‘retro’ cars should look like; the original shape ‘sharpened-up’ and reproduced using modern materials and techniques. …

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