Brand Identity

Fewer reasons

It’s been 4 years since Morrisons unveiled their current brand identity. When a new CEO, such as David Potts, splashes out on a new logo, there’s always the suspicion that it might be a somewhat lazy way of stamping their authority on the business, in case they don’t enjoy any other tangible success. The far …

Fewer reasons Read More »

The people’s logo

I remember, late in 2017, BMW announcing they were having the Mini (I refuse to write it in capitals, like BMW insist on) logo redrawn in a fashionable ‘flat’ style. Given how I like design that has been stripped back, shorn of unnecessary decoration, it certainly sounded interesting – albeit I couldn’t see how it …

The people’s logo Read More »